Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to sell your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last years show, and what type of sales numbers resulted from participating in the event. Savvy exhibitors -- those that can contribute meaningfully to the success of your show -- will want to know this type of information. Any information you provide to potential exhibitors must be both timely and accurately. Unfortunately, hiring a market research team, especially on an annual basis, can be an expensive proposition. Doing the market research yourself can be time consuming and frustrating. What if there was a way to streamline the process, making it effortless and efficient for both you and your customers? Enter the internet. Trade show organizers have been woefully behind the curve when it comes to exploiting the internets potential for market research. As the Online Expo becomes more and more of an industry presence, it is imperative that show organizers incorporate web-based elements into traditional shows to accommodate exhibitor needs, especially as they pertain to market research. The transition to a more virtual society has creating an expectation of instantaneous, accurate information -- an expectation that we need to meet if we are going to survive. Here are five techniques you can use to meet this expectation: - Constantly Gather Information: Market research is not a once-a-year phenemeon. The dynamic nature of the marketplace means that new exhibitors are constantly setting up shop, while other companies that have exhibited with you for years may run into financial difficulty. Use Google or other new-alert programs to e-mail you when any of your exhibitors make news -- their prosperity (or lack thereof!) may affect your show. At the same time, monitor news related to your shows location, the demographics related to likely attendees, and other items of interest. Make a commitment to reach out to your exhibitors at least quarterly via your website or targeted e-mails. Invite recipients to participate in a poll, answer a survey, or give feedback. Many will, especially if the poll, survey, or feedback form is quick and easy to navigate. This gives you a steady stream of data throughout the year. - Invite Open Communication: Exhibitors and potential exhibitors should always know how to reach you. An easily navigable website is a must for all businesses, but imperative for show organizers. Consider having direct links to frequently asked questions, easily found contact options, and even live help via e-mail chat for the crunch time just before the show. - Create Discussion Forums: Discussion forums, whether theyre constructed as a bulletin board or group format, offer a great opportunity to invite feedback, ask your exhibitors questions, and brainstorm new show features. Any group should be constructed with an RSS and XML feed so that it can be easily picked up by news aggregators, ensuring the widest possible audience is invited to participate in the discussion. Youll need an employee to monitor the group on a regular basis, which includes filtering out spam and inappropriate messages, but the data gathered will be well worth the result. - Explore Other Communities: Youre in the exhibiting business, but your customers arent. Take the time to visit their internet hangouts -- industry specific bulliten boards, discussion groups, and e-mail lists. You can either actively participate or simply passively read whats going on -- this is known as lurking, and is frowned upon in some communities, accepted in others. Either way, youll be presented with a front row seat of whats going on in your customers industry, and gain a deeper understanding of their needs. Occassionally the talk will turn to industry conventions and shows, and that can be a very valuable learning experience. - Provide Content Rich Incentives: Attendees will only visit your website or participate in polls if you offer them something of value in exchange for their time. This could be educational -- content rich articles outlining some of the how-tos of effective exhibiting, for example -- or social. The new generation of exhibitors fully expects there to be a social element to their web interactions, be it a busy discussion list or a forum always filled with heated debate. It will cost you little, if anything, to provide these items, yet will help you keep exhibitors engaged with and committed to your show. Of course, these techniques work best when they augment traditional market research methods. Nothing can replace actually getting out on the show floor and talking face to face with your exhibitors. People may divulge a great deal of information over the net, but often dont feel like they know someone until they meet them IRL - In Real Life.
Advertising is the only task you need to do to get RICH from affiliate programs. With huge traffic flowing to your site everyday, chances of visitor or potential customer will buy your product is definitely higher! Research had been made and shows that normal affiliates seems to make a sale with a percentage ratio of 0.5% - 1% (Sometime lower, depending on the products/service). With appropriate advertising method and correct niche market, it is possible to increase the ratio to 5% - 10%. So what actually is advertising? Read on to find out how to utilize advertising to your advantage below.Online advertising, also known as internet marketing, is a form of communication to apprise potential customer about your products and services, either by text or graphic base. Many of you already know what advertisement is, but many advertisements copy often short of 2 important element. Without these 2 elements, putting your advertisement blindly in the internet/website is just a waste of time, as well as money.First, you need to target your niche market. You must know very well where are the most potential customer located. Research has also proven that placing advertisement in the right market with lesser traffic flow EARNS more profit than those who advertise in a site where millions of non-relevant traffic flows everyday. Second, you need marketing techniques. There are many types of advertising and I will go through some of the effective ones below.PPC (Pay-Per-Click). This type of advertising should be your top list of market techniques. There are basically 2 major companies in the PPC industries, Google AdWords and Yahoo! Search Marketing. How do they work? You might ask. PPC is one of the advertising methods where you bid for the keywords. Your desired keywords might have a higher or lower bidding depending on the competition. Advertising in Google Adwords is more effective because Google is the number one search engine used by surfers, especially online shoppers. You ads will appear on Google, Google Directory, Google Groups, Googles partner sites, etc. The procedure of advertising in Google Adwords is very easy as well.SEO (Search Engine Optimization). SEO is the process of improving the volume and quality traffic to a web site from search engine. Usually, a site that has a better ranking will attract more searchers to the site through search engines.There are a lot of e-books that teaches how to make use of SEO and improve your ranking in the search engines. Once you have optimized your pages for the search engines, you will start seeing huge traffic flowing to your site everyday.Are there any 'SECRETS' in online marketing or advertising? For me, I would say YES! Many top affiliate have their own source of advertising. They often hide their 'secrets' so as to prevent the loss of profits. Different products or services play very well with various advertising techniques. You will have to try and find out from your experiments. In this way, you will eventually discover the legend of internet marketing! Lastly, never ever QUIT on this industry! If things do not work out in the way that you want it to be, fine tune your marketing strategies. If it still fails, I would suggest changing to various affiliate program and try out something different. Sooner or later, you will find yourself on the track, without noticing.Good Luck in promoting your "affiliate programs" !
1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and youve made a sale. It isnt until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.2. Apply The 80/20 Advertising PrincipalYou never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent. 3. Go For Dynamic Small AdsDo you need to cut advertising expenses? Youll be happy to know that cutting down on the size of an ad doesnt mean youll be trimming your profits as well! Bigger isnt always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise youve been looking for.4. Market With PostcardsPostcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If youre like me, you probably dont even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.5. Call To ActionThe call to action is one of the most important parts of your advertising copy. Dont wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, youre trying to get the reader out of his chair ready to buy. Itll take a stimulating sales copy to do the trick.6. Surprise, Surprise!We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!7. Send a Thank You.Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, youll be going back!
There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it.With so much interest in how social networks work, one begins to wonder if there is marketing potential within these "social networks" ?I've been watching "social networking" for some time now. In fact I'm a member of various social networking sites including http://www.myspace.com/ and https://www.linkedin.com just to name two.I joined partly because I wanted to see what they were, but more importantly to see what impact social networking would have on SEM in the coming years.I've been a member of various services for some time and the reach these sites have is incredible.For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.Imagine that - I'm only a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I could provide to them.Through my connections and their connections, I'm connected to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.But what marketing opportunities are there for Social Networking?Well, let's look at MySpace.MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (more than Google) and new users are signing up at a mind-boggling rate of 3.5 million a month.MySpace is typical of where todays 18-30 year old goes to manage their digital life. It allows users to post photos of themselves and their friends, create a blog, list their favorite bands, view and share videos, suggest things to do and lists a set of people they consider friends. It is on this "Friends List" where most of the opportunities lie.All thirty million plus users of MySpace have a friends page that lists people that person considers their friend. This is a list of people that they are interested in talking to and about, as well as hearing from on a regular basis. Once you add someone as your friend they can send you emails, comment on your photos, read your blogs, as well as leave messages that you can then share with others. This is an opportunity for instant feedback about you.The ability to add friends to your page is key for marketing to MySpace users. According to Courtney Holt, head of new media and strategic marketing at Interscope Records, "This generation is growing up without having ever watched programmed media. "They don't think in terms of the album, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace.You can see how this could grow.Let's say you create a MySpace account to talk about your product or service. You blog about it and search for others that may share your interests.You then invite them to be your friend. When they become a friend you start your "soft sell" pitching your product to them.As they grow to appreciate it, they start blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.Don't think this will work?Let me give you some examples. There are many bands who have gotten their start on MySpace. Simply by hosting some of their music online and blogging about themselves they developed a following. Soon they had record deals and contracts lined up.Of course to use services like MySpace you need to have something this target market needs. If you don't then you probably shouldn't put too much effort into MySpace.But that doesn't mean other social networking opportunities should be overlooked. As I mentioned above, LinkedIn is more of a professional introduction service. If your product or service fits here then by all means explore it further.And there are others as well. Services such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more. So if you've ever wondered what other online opportunities could be out there, consider social networking. It could be the next great online marketing channel.
A while back my youngest son came to visit for a few days. He and his family arrived late one night and after visiting for a couple of hours, we all turned in. The next morning when he came down for his caffeine jump start, I was sitting at my desk with my computer on. This is my normal daily routine. I start my day around four, yes that's four in the morning unlike my son who is usually going to bed about that time. Anyway, he just mumbled good morning and took his coffee and headed out to sit by the lake. The second morning, he looked at me very strangely as he went by. Finally on the third morning he asked me what I could possibly be accomplishing sitting there staring at the screen for so many hours? When I told him that I was reading, I got another shake of the head and off he went. Do you spend much of your day reading? If you are part of the internet marketing world and you answered no, you are making a big mistake.What do I read? I subscribe to and read an amazing number of ezines. I know that most of you just use them to get your free ads and don't even pay attention to any of the content. If you want to succeed in the "internet marketing" field, I urge you to subscribe to ezines. Read the content and find which one's provide you with quality material. Keep subscribing to those you find useful and discard the one's that don't. Then go out and subscribe to some more and repeat this process. If you spend all of your time sending out free ads to ezines and FFA sites instead of reading, you have your priorities in the wrong order. I was reading an article on advertising the other day. The author stated that research was a big step in writing good ad copy. Well. I am here to tell you that reading is a big part of being successful in the marketing world. I read ezines, I read books, I read news articles and I could go on and on. I read everything that might have an influence on the internet marketing industry. Ninety to ninety five percent of the people who are trying to work in the internet marketing field are going about it all wrong. They are spending their time unwisely and will be in the same circumstances a year from now. Most of you who are trying to work on the internet have a limited number of hours each week to put towards your marketing business. I strongly urge you to allot some of that time to reading. If you do this consistently for a few weeks, you will be amazed at what you learn.